Whitlam Estate

Branding & Graphic Design

Full creative development for a residential property project, including brand identity, website design, social media assets, and large-format site hoarding. The branding aimed to reflect both the modernity and community-focus of the estate, using clean typography and a grounded visual palette. A custom website was developed to showcase the masterplan and key selling points with a clear, intuitive layout.

Logo for Whitlam Estate, featuring cursive initials 'W' and 'E' above the name in bold capital letters, with a black background and beige text.
Sunrise or sunset over a mountain range with lush green trees in the foreground, text overlay with the words 'Whitlam Estate'.
Aerial view of a residential neighborhood with a highlighted property marked 'Whitlam Estate' in red, located within a suburban area with nearby lakes, open fields, and farmland, and a coastal area in the distance.
Silhouette of a family of four with two children, holding hands, standing outdoors during sunset, with the logo 'WHiTLAM Estate' overlayed.
A billboard advertising Whitlam Estate with a declaration of 'Coming Soon,' a contact phone number, website, and the Harrison Property logo, situated along a street with trees in the background.
Open laptop on a light wooden table displaying a website with a mountain landscape and text about modern living and natural beauty.
A mobile phone screen shows a website for Whitlam Estate, featuring a scenic image of two people near a waterfall in a forest, with text about close-to-home amenities and local schools in Illawarra.
A smartphone displaying an advertisement for Whitlam Estate with a silhouette of a family at sunset in front of a mountain.