Bliss Pilates

Branding - Marketing
Content Creation

Development of a complete brand identity, from logo design and visual direction to tone of voice balancing calm strength with refined simplicity. The project included designing and building a website that reflects the studio’s premium yet welcoming aesthetic through clean navigation, soft imagery, and conversion-focused layout. Photo and video content were also produced for launch and ongoing social media use, creating a cohesive and recognisable presence across all digital touchpoints.

Website - sydneybliss.au
Instagram - @sydneybliss.au

Biss Pilates logo in black and white with the word 'BISS' in large stylized font and 'PILATES' below in smaller font.
Laptop on a brown surface displaying a website with images of people doing physical therapy and exercise.
A woman doing Pilates on a reformer machine during a class at Bliss Pilates, promoting a 2025 Kickstarter with a pay nothing till 2025 offer.
Image of four women doing Pilates exercises on reformer machines in a fitness studio.
Medical or physical therapy equipment on a wooden floor, including a portable therapy bed, a slanted and a flat table with padded supports, and various cords and attachments, set in a room with white curtains, a wall-mounted air conditioning unit, an
Multiple Pilates reformer machines arranged in a room with light-colored flooring and a white curtain in the background.
A cozy seating area with a built-in white cushioned nook in an off-white wall, featuring the word 'BLISS' in large, stylish letters. To the left, there is a large potted green plant, and the room has light-colored wooden flooring and subtle crown mol
Reformer Pilates machines in a spacious, well-lit studio with white walls, light wooden floors, and large mirror panels.
Row of beige massage chairs with attached monitors in a spa or massage parlor, with cream-colored curtains and an air conditioning unit on the wall.
People engaging in Reformer Pilates at a fitness studio with specialized equipment.
Three women practicing yoga on mats in a studio, performing child's pose with arms extended forward.
Group of people celebrating with champagne glasses at a party, standing in a room decorated with balloons and a sign that reads 'BLISS' in the background.
Group of women participating in a yoga or fitness class, in a room with a mirror and a black exercise ball on the floor.
Women lying on reformer Pilates machines in class, instructor demonstrating exercise.
Group of women exercising with medicine balls in a fitness class, lying on mats, led by instructor in a mirrored studio.
Women exercising on yoga mats in a studio, doing leg lifts with exercise balls, in a mirrored room.