UFC GYM

Graphic Design - Marketing
& Content Creation

Led multi-location marketing across digital and physical channels with a focus on strategy, content, and creative execution. Work included developing branded campaigns, designing marketing collateral, and producing video and social content that captured the energy of the gym environment. Collaboration with in-house teams ensured campaigns aligned with community engagement goals while maintaining consistent visual identity across all platforms.

Four UFC gym promotional posters on a gray wall. The first poster announces the grand opening of UFC Gym Bankstown on June 29th with a picture of a bald man in a black shirt. The second poster advertises a grand opening event on August 24th featuring a woman with a championship belt. The third poster promotes a seminar with Anderson Silva on February 14th at UFC Gym Rockdale. The fourth poster advertises a UFC event with TJ Dillashaw on October 13th, showing a shirtless man with hand wraps.
Brochure with UFC Gym branding featuring a woman dressed in boxing gloves, promoting a 3-day trial for fitness and martial arts classes, including kickboxing, Brazilian Jiu-Jitsu, children's classes, and personal coaching.
A two-sided UFC gym event flyer. One side shows a detailed map of the UFC gym location, and the other side promotes the grand opening event with scheduled activities, a list of trainers, and entertainment details.
Illustration of a black and red UCF Gym promotional vehicle showing top, front, back, and side views with the UCF Gym logo and slogan 'Train Different'.
UFC GYM storefront with motivational banners and a sign advertising protein shakes outside
A colorful mural on the wall of a gym building with various abstract designs including a car, a skull, fruits, and animals. In front, a digital sign promotes UFC Gym services, featuring a woman exercising with a medicine ball and text detailing classes and contact information.
Female MMA fighter practicing kicks in an octagon at UFC Gyms.
A woman wearing boxing gloves is practicing strikes on a punching bag in a boxing gym. She is dressed in workout clothes and the background features multiple boxing bags and motivational words on the wall.
A woman practicing boxing at a gym, throwing a punch towards a punching bag.
A man with a beard and tattoos on his left arm, wearing a black UFC T-shirt, is in a boxing stance with his fists raised, inside a gym with red walls. Other people are around him.
A man doing a squat with a barbell loaded with weight plates at UFC Gym, supervised by a trainer.
Group of people in Brazilian Jiu-Jitsu uniforms gathered in a fighting gym, listening to an instructor.
Man practicing martial arts with a black punching bag in a red training gym with the words 'Train. Live. Be. Differently' on the wall.
Brazilian Jiu-Jitsu class at UFC Gym with students sitting on the mat and instructor standing in front of them in a training area with UFC branding.
Martial arts training session inside a gym with a red floor, where a man in a blue shirt is kneeling and smiling, while another person on the ground appears to be practicing or receiving instruction amid other people and some spectators.
A woman in colorful athletic wear, wearing red boxing gloves, practices boxing with a punching bag in a gym. Two other women are visible in the background, also in workout attire.
UFC Gym promotional booth inside a shopping mall with a stage and merchandise display. Banners show fundraising details for Shoalhaven City Council relief. A digital screen displays a total of 738.6 km and $3,693 raised. Several people are around, wi
A person practicing martial arts in a gym, with a focus on their stance and a weapon, in front of a red wall with the words 'DIF' and part of another word visible.
Group of people in martial arts training at UFC gym, smiling and bowing with their belts in a fighting gym with red and black walls, and 'DETERMINATION' written on the wall.
A woman working out with a barbell at a busy gym, with television screens in the background.
Two men practicing Brazilian Jiu-Jitsu inside an UFC training cage. One is standing while the other is on the ground, both wearing black gis with UFC logos. The man on the ground is being controlled by the standing man.
Group of mixed martial artists and athletes gathered inside a gym with a red wall displaying the words "Train. Live. Be different." They are dressed in training gear, some wearing UFC gym apparel, and are posing for a group photo.
Two fighters in MMA uniforms with a referee in the center raising the winner's hand in an MMA gym.
Mixed martial arts class in a training gym with students and instructor. Two men in the center practicing a sparring or demonstration move. A group of people standing around observing, some wearing gloves and athletic wear, inside a caged fighting ri
Woman practicing yoga in a lunge pose with arms extended forward in a studio setting with a white backdrop.
A woman practicing yoga on a black mat at a UFC gym, performing a side plank variation with one hand on the mat and the other arm extended overhead, in a red gym with UFC logos.
Group of people posing inside a UFC gym octagon with various athletic and casual attire, some wearing medals, and a cage surrounding them.